In the summer of 2025, AT&T launched a new platform for their mobility business highlighting the good calls people make and positioning AT&T's phone service as one of those good calls.
AT&T aligned their new platform with the launch of Samung's Galaxy Z Flip 7-- a.k.a. the perfect smart phone for people old enough to miss the flip phone era and for those young enough to have missed it the first time.
Our hardwork resulted in AT&T's most successful foldable smartphone launch to date.
LAUNCH SPOT:
"ORIENTATION"
"ORIENTATION"
Creative Director: Aldo Murillo
Copywriter: Marisol Acuna Stadelmann
Art Director: Dalia Quiroz
Senior Copywriter: Kevin Alvarez
Copywriter: Marisol Acuna Stadelmann
Art Director: Dalia Quiroz
Senior Copywriter: Kevin Alvarez
SOCIAL
We expanded the Good Call Network into a real network with the launch of Good Call News for social.
Using a faux anchor to report parody news that plays with culturally relevant insights for Latinos in the U.S., connectivity, and further establishing AT&T's phone deals as a good call.
Creative Director: Aldo Murillo
Senior Copywriter: Kevin Alvarez
Art Directors: Dalia Quiroz & Andres Munera
Senior Copywriter: Kevin Alvarez
Art Directors: Dalia Quiroz & Andres Munera
"FILTER"
"JERRY"
"Group chat"
Then we did it all again for the new iphone 17 PRO
Associate Creative Director: Carlos Ortega
Senior Copywriter: Kevin Alvarez
Art Director: Andres Munera
Senior Copywriter: Kevin Alvarez
Art Director: Andres Munera
"Adios"
"INVICTO"
"PONTE SUÉTER"