In the summer of 2025, AT&T launched a new platform for their mobility business highlighting the good calls people make and positioning AT&T's phone service as one of those good calls.
AT&T aligned their new platform with the launch of Samung's Galaxy Z Flip 7-- a.k.a. the perfect smart phone for people who miss the old flip phone days and for those young enough to have missed it the first time.
LAUNCH SPOT:
"ORIENTATION"
"ORIENTATION"
Creative Director: Aldo Murillo
Copywriter: Marisol Acuna Stadelmann
Art Director: Dalia Quiroz
Senior Copywriter who pitched a few gags: Kevin Alvarez
Copywriter: Marisol Acuna Stadelmann
Art Director: Dalia Quiroz
Senior Copywriter who pitched a few gags: Kevin Alvarez
SOCIAL
We expanded the Good Call Network into a real network with the launch of Good Call News for social.
Using a faux anchor to report parody news that plays with culturally relevant insights for Latinos in the U.S., connectivity, and further establishing AT&T's phone deals as a good call.
Creative Director: Aldo Murillo
Senior Copywriter: Kevin Alvarez
Art Directors: Dalia Quiroz & Andres Munera
Senior Copywriter: Kevin Alvarez
Art Directors: Dalia Quiroz & Andres Munera
"FILTER"
"JERRY"
"Group chat"