SoFi is a financial technology company and digital bank designed to be the next generation of banking.
Their mission is to help their members get their money right so they can reach their ambitions.
In 2023, SoFi worked harder than ever to make themselves a household name and aligned themselves with some of sport's most ambitious athletes.
NBA PARTNERSHIP LAUNCH
It all started when SoFi became the new official sponsor of the Play-In Tournament.
Cash CLOCK
Next we challenged fans to mix their money skills with their b-ball skills.
ALL-STAR 2024
NFL - RAMS & Chargers partnerships
We kicked off the 2024 NFL season by tapping into the ambitions of Rams and Chargers players and fans.