Bendiciones
In 2026, AT&T launched a new spokersperson, Ted, who takes meaningful connection extremely seriously. I got to work on the launch for the Hispanic market, introducing Ted through his earnestness in an relatable and culturally relevant way.
Ted finds disconnections and overcomes them using AT&T's network. So I decided to have him tackle a disconnection prevalent in Hispanic communities: the generational meme gap. Playing on the idea of "Bendiciones," the sweet memes Tías and Abuelas love to send that so many young nieces, nephews and grandkids are notorious for ignoring (including me...sorry Grandma).
ECD: Bea Danger
CD: Carlos Ortega
Art Director: Geraldinn Gutierrez Estrada
Sr. Copywriter: Kevin Alvarez
CD: Carlos Ortega
Art Director: Geraldinn Gutierrez Estrada
Sr. Copywriter: Kevin Alvarez