Bendiciones
In 2026, AT&T launched a new spokersperson, Ted, a sweet and earnest guy who takes meaningful connection extremely seriously. I got to work on the launch for the Hispanic market, introducing Ted through his earnestness in an relatable and culturally relevant way.
Ted is here to find disconnections and overcome them using AT&T's network. So I decided to have him tackle a disconnection prevalent in Hispanic communities: the generational meme gap. Playing on the idea of "Bendiciones," the sweet memes Tias and Abuelas love to send that so many young nieces, nephews and grandkids are notorious for ignoring.
ECD: Bea Danger
GCD: Aldo Murillo
Art Director: Geraldinn Gutierrez Estrada
Sr. Copywriter: Kevin Alvarez
GCD: Aldo Murillo
Art Director: Geraldinn Gutierrez Estrada
Sr. Copywriter: Kevin Alvarez