ampm is a west coast based convenience store known for having "too much good stuff" and for their lovable yet often misunderstood snack mascot, Toomgis. At ampm you can get snacks, hot food and beverages 24 hours a day, 7 days a week. It doesn't get more convenient than that.
But in order to get eyes on our food, we had to get eyes on something even more striking - fashion.
Using A.I. and our knowledge of streetwear trends, we created a clothing line that blended our favorite snacks with our favorite things to wear, and on April 1st 2023 we launched our own line of convenience store wear.
Creative Director – Michael Graham
ACD - Lindsay Kelly
Copywriter – Kevin Alvarez
Art Director – Carolina Urueta
AV/Editor – Héctor Tavera
ACD - Lindsay Kelly
Copywriter – Kevin Alvarez
Art Director – Carolina Urueta
AV/Editor – Héctor Tavera
Using our imagination and some help from A.I., we developed a snack themed line of clothing
A bomber jacket you can wipe your fingers on.
Made from real gummy bear material and 2000% of your daily serving of sugar.
The only vest that keeps you cool because it's filled with slushy.
Greaseproof joggers keep you AND your food toasty.
Shoes made to look like chips for those who want some extra crunch in their step.
Next, we launched a video to build up some hype and made the sale live.
But right when it went live for sale, we "sold out" everything.
Then we had to break the bad news.
Even though it was a joke, some fans were happy to play along.
